TikTok is introducing a fresh option that permits them to reduce the amount of AI-created media appearing in their timelines. This initiative comes as the platform revealed that it now features in excess of 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a global launch. This shift aligns with a surge in content created by AI, fueled by new content generation software.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing channels on a competing service primarily display AI-generated videos. A large amount of this material is classified as “AI slop”, a label for poor-quality, mass-produced content that is typically illogical or surreal.
Our research shows that a lot of users appreciate content produced via AI tools, ranging from AI artwork to science explainers, and we want to offer the community the ability to see more or less of that, depending on their own choices,” commented a spokesperson.
Scale of AI Content
The platform disclosed that there are now 1.3 billion videos on its app labeled as AI-generated. In total, more than 100 million media items are added to the service each day, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the volume of artificial media they see by opening the “manage topic” option in the application and choosing “AI-generated content”. Other topics that can already be controlled under the setting cover current affairs, clothing, aesthetics, and dance.
Content Labeling and Policies
The platform’s guidelines require creators to tag convincing AI-generated content, and it bans dangerous AI impersonations of public figures or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Furthermore, the app will henceforth add an “AI-made” label to content produced via its own AI tools, or detected by an collaborative effort for spotting AI-generated material. This measure is designed to help prevent users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The company is also launching a two million dollar awareness program for professionals and groups to create informative material about using AI responsibly. This program will assist non-profit groups specializing in educating coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, following controversy over intentions to lay off a large number of safety staff in the United Kingdom. TikTok is planning to reduce 439 jobs in its content moderation team in London, with worker representatives and online safety experts expressing worry that humans are being replaced by machine-led review.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can shield workers by removing the most graphic content ahead of it is viewed by people. TikTok stated a notable drop in disturbing and violent content reviewed by content reviewers over the past year due to the use of its automated systems.
We believe it is crucial to combine people and machines to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we further consider it’s highly necessary to limit contact with harmful content as rapidly, which is why a significant AI assistance is really helping us work at speed.”
